Roma · Via Francesco Crispi
Beauty
Camiceria
Handmade shirts · Behind the Spanish Steps · Est. 1990s
The Roma Collection
Roma Collection
Il Bianco
Italian piqué · Classic white · Handmade in Rome
$199 (duties included) · Pre-order $75 deposit
Roma Collection
Trastevere Blue
Italian piqué · Light blue · Handmade in Rome
$199 (duties included) · Pre-order $75 deposit
The Shop
Behind the
Spanish Steps
Since 1946
It is a very simple story: Beauty was founded in 1946 by Dr. Luigi Bucci, a gentleman of the old school and a lawyer. He reinvented himself right after the war by entering fashion and almost everything currently in the shop dates back to that era. From the very beginning he focused on shirt-making, attracting a wide range of Italian and international clients over the years, including distinguished figures from the worlds of fashion, entertainment, cinema, and politics.
The Maker
Luisa.
Luisa joined in 1979; with a background in accounting. She handled the administrative side for many years and eventually learned from Dr. Bucci about the work itself and understanding people. Sadly, Dr. Bucci passed away, but Beauty remains in Luisa’s capable hands. She has endeavored to keep the business going, staying true to his original vision while adapting to the changing times.